Similarly, “Perfume” paints men with the same disposability that is often tied to women. Her cavalier attitude towards wealth, power, lust, and murder, is far more typically associated with men. What’s very striking is how Yubin’s murderous activities are not portrayed as evil, but a reclamation of power, simply by switching the genders. She’s a serial killer, luring men to her, then killing them and distilling them into her many perfumes. Yubin is not merely a bad girl, rebelling against society, or a villainess, doing morally ambiguous things to ensure her own success. The concrete story buried underneath the 80s luxury is revealed in the last moments, but is instantly recognizable to anyone familiar with a different perfume - the novel and later film adaptation of Perfume:Story of A Murderer. The color palette, while full of pinks and blues, lacks any warmth, giving “Perfume” and Yubin herself a cold, detached look. Her nails, while stunningly painted, are crafted into talons. The lighting is vivid and intense, but centers on Yubin in such a way that it makes the darkness and shadows surrounding her all the more noticeable. Yet, there is a distinctly sinister undertone. The entire MV shows Yubin in a position of power and wealth, and savoring every moment of it. “Perfume” crafts an aura of glitzy luxury, diamonds dripping off Yubin’s wrist, feathered 80s hair, flowers, sycophants, all to please Yubin. There is a definite sense of having a concrete story - the men, the bath, the swaths of empty perfume bottles– only to have it buried underneath the quick cuts and inverted camera angles, all while distracting the eye with shiny baubles. Much like an actual perfume commercial, the visuals are surreal and hyperbolic. On first glance, “Perfume” is a bright, splashy MV, loaded with neon in a riot of color. “Perfume” is not simply Yubin as a bad girl, but a villainess. Her latest, “Perfume”, sees her both return to the retro-inspired sound she thrives in, while simultaneously shifting her tone as a performer. Since the break-up of her group, Yubin has released an interesting and diverse series of singles.
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